Direct by progressive storytelling, PepsiCo produced an built-in marketing campaign rooted inside of a vital viewers real truth which was brought it to everyday living by way of its influencer content material and also experiential, brand name partnerships, PR and social ac
The award-winners address the most diversified fields, Doing work day-to-day with great commitment within a sector in lasting evolution, where the update has quick results.
By furnishing your details, you conform to our Terms of Use and our Privateness Plan. We use suppliers that can also approach your details to aid supply our products and services.
The task was to make a campaign to remove domestic violence towards Gals. We formulated a technique to demonstrate Women of all ages not as victims but role versions. They convey to their tales in video clips, on poster plus a microsite.
Opel’s marketing campaign influenced Women of all ages to go after a career inside a male-dominated office: motor vehicle income. Similar vacancies have been placed for Opel and fictional Way of life model Jade; very same content, distinctive layouts.
The sporting activities sector is rather competitive. To compete in opposition to Adidas and Nike, uhlsport is seeking new opportunities. The brand new development: eSports. To credibly target a brand new audience uhlsport associates with Germany’s most profitable staff BIG and produces a restricted jersey edition.
The jury is at present assessing your projects on the web and will carry on doing so until eventually the top of October. ️✨ Shortlist
While in the midst of Norway’s marketplace crisis Wintershall confirmed what can be carried out when matters get rough. Communication for Maria, a really formidable oil/fuel undertaking in Norway, was Forged “with the same mould” by all phases, extremely transparent for stakeholders who could experience the task initial-hand. It wasn’t just the messages about Maria that were conveyed but the way of thinking: We are below to remain!
Only one in 100 Germany buys groceries on line. The online market place-only supermarket Picnic conquered the German sector to alter this. Picnic entered the German marketplace by storm, boosting the online grocery quota to four% inside the communities it serves.
«The Saviour» is a drink intended to address sexual harassment inside the nightlife marketplace. The consume itself is nothing at all a lot more than a elaborate glass of water, however it’s served with a Specific concept.
It absolutely was one among the most important political battles of 2018: reforming EU copyright to safeguard newspaper publishers, journalists and also other creators from exploitation on digital platforms.
From the strategic & Innovative standpoint, we proved that a PR marketing campaign can impact broader advertising choices. We challenged the shopper to Believe otherwise – To place an acquired plan at the center in their most critical revenue period of time – and to experiment with new innovation by making their initial at any time AI-powered bot, and that is now currently being applied a lot more here broadly, across Virgin Vacations’ advertising approach.
Dwelling to above two,000 Inventive strategists, articles creators and master storytellers. H+K is an international conversation + general public relations community with 80+ offices globally. Behind all of our Perception-led Concepts and communication strategies is actually a deep understanding of details and analytics and creativeness.
Due to the rightly picked out communication approach and properly analysed target audience the products launch was pretty profitable with sales target exceeded by 428%.